5 LOW COST WAYS TO BRAND AND SKYROCKET YOUR BUSINESS
When many small-business owners hear the term “branding,” they envision long, complicated projects and expensive consultants. While a complete branding exercise can be extensive, there are also many inexpensive ways that you can contribute to your branding efforts without breaking the bank. Here are seven economical ways you can help your brand stand out.
1. Let the customers get to know you
2. Design a creative business card-Best business cards are able to send a powerful message to prospective customers. If you want more business you need to improve your image. Your business card is the first place to start, as it creates strong first impression about the company and can impact final decision making of your potential clients.
3. Create a standout logo – A good logo will go a long way. Unless you are able to create one on your own, which looks professional, you’ll need to hire an expert.According to Entreprenueur, “While brainstorming logo ideas by yourself is a crucial step in creating your business image, trying to create a logo completely on your own is a mistake.Fortunately you don’t have to spend a fortune to get a good logo
A good logo should be:
Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember
A great logo should be simple enough to be able to be scaled down or up and still look good.
3. Memorable / Impactful
A great logo should be impactful. You want to capture your viewer’s attentions and leave an impression (a positive
A great logo should look equally good on any web device and on any kind of print material.
A great logo should be relevant to your practice. It has to have meaning that relates to the work you are doing.
4. Thank your customers – Showing your appreciation to clients is a great way to retain their business and maintain a solid professional relationship. Sometimes a thank you card will suffice, but occasionally, you may choose to show your appreciation with a gift.
5.Generate creative content – Common advice for content marketing is to blog and write articles about your industry to gain a reputation as an expert in your field. Instead of simply taking this advice at face value, brainstorm about ways that you can make your content original. A great way to do this is to create content from a unique point of view, such as a toy company creating blog posts from a child’s perspective.